Have you just built a terrific website that you’re waiting to flaunt to the world? You’ve put in good content, attractive colors, cool and catchy graphics and easily navigable pages. You’ve also implemented a couple of SEO strategies to draw traffic to your website. Your website seems ready for launch
Well, almost ready. Besides making your website attractive, does it also look professional? This is important if you want people to take your online business seriously. Let’s do a quick check in case you’ve left out a few important components that add a degree of professionalism to your website.
1. Disclaimer / Privacy Policy: Every website needs a disclaimer document and a private policy document. The Disclaimer prepares your visitors in advance of what they will be agreeing to before using or accessing your website. The Privacy Policy on the other hand, informs account holders what you intend to do with the personal data they have entrusted you with.
2. Newsletter Subscription: When you provide a newsletter sign-up feature in your website, it helps you to reach out to your audience with information on new products, special offers and other updates to your website. When people receive newsletters via email from you, they are encouraged to return to your website to check out new information provided in your newsletter.
3. RSS Feed: There are two ways you can use RSS feeds for your website. You can create your own RSS feed by pooling all your web content together or display other RSS feeds in your website. Both are advantageous in terms of search engine optimization.
4. Bookmark / Share Button: Adding a bookmark / share button in your website is a good way of getting people to bookmark your articles and also sharing them with others friends in their social media circle. This in turn can give more publicity to your website.
5. Google Analytics Tracking: Google Analytics can be used to track visitors to your website and to learn more about them. You’ll get to know the keywords that attract the most response and landing pages that convert visitors into customers. Equipped with this information you would be able to work out marketing strategies to generate business to your website.
6. Contact Information: Many websites tend to omit this information in their website. Contact information makes it easy and convenient for your visitors or customers to get in touch with you should the need arise. You should provide a phone number and email address at the very least.
Once you’ve ensured that you have all the above elements in your website, you are ready for launch. Your visitors now know they are dealing with a professional. This in turn instills their confidence in your product or service making you the preferred choice among many!
